https://pfisterer.xyz/en/tags/build-in-public/Recent content in Build in Public on Pfisterer ConsultingHugoenMon, 08 Jun 2026 15:00:00 +0200https://pfisterer.xyz/en/news/linkedin-ki-einheitsbrei-blase/Mon, 08 Jun 2026 15:00:00 +0200https://pfisterer.xyz/en/news/linkedin-ki-einheitsbrei-blase/<p>A Sunday evening in early June. I am scrolling my LinkedIn feed with a coffee gone cold next to the keyboard, and I start counting. Seven posts in a row, all built the same way. One bold opening line, three bullet points, a rhetorical closing question. Swap the names and the photos and you could shuffle them into any order without losing a thing.</p> <p>So I asked myself the question I had been avoiding for months. Does this channel still produce business, or have I been writing into a cloud of hot air? I closed the feed, opened my own analytics, and the answer was less comfortable than I expected.</p>https://pfisterer.xyz/en/news/vom-pizzateig-zur-beratung/Tue, 26 May 2026 10:00:00 +0200https://pfisterer.xyz/en/news/vom-pizzateig-zur-beratung/<p>Saturday evening. I am kneading pizza dough. Again. Three days of cold fermentation in the fridge, 65 percent hydration. A flour mix of durum with a touch of Manitoba. The twenty-fifth time this year.</p> <p>The first time, ten years ago, was frustrating. The dough refused to develop, the crust turned into cake. By the hundredth attempt I could tell from the steam above the pan whether the stone had reached 380 degrees or was still at 320.</p>