Build in Public

LinkedIn AI Sludge in 2026: Bubble or Your Best Moat?

53.7 percent of long LinkedIn posts are likely AI-written in 2026. Why the sludge cleans the channel and turns specificity into a defensible moat.

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From pizza dough to consulting: why make-or-buy is a craft question

You can buy pizza dough or knead it yourself. Both work. But only the people who knead can recognise a good baker. The same applies to buying consulting in the Mittelstand.

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